YoloCVB Launches Website for Media Relations

The Yolo County Visitors Bureau has launched a new website designed specifically for outreach to members of the media. Called “Discover Yolo County,” with the url www.discoveryolocounty.org, the new site is full of information meant to spur interest in Yolo County for any kind of tourism reporting.

The site includes a variety of story ideas under several categories of potential interest. For example, the category “Sip & Savor” introduces Yolo County wineries, restaurants, and breweries. Other categories include Shop & Stroll, Adventure & Outdoors, Uniquely Yolo, Farm to Fork, and Explore UC Davis.

One specific story features “The Beer-Muda Triangle,” a suggested driving or bicycle tour to microbrews in Davis (Sudwerk), Woodland (Black Dragon) and Winters (Berryessa Gap), with a sidebar listing other locations for outstanding selections of suds.

The site also promotes press trips, where members of the media can come on a guided tour.

“The site is meant to serve as our electronic press kit,” says Tiffany Dozier, PR and Communications Manager for the YCVB. “We want to engage writers, bloggers, TV and radio stations, anyone with an interest in covering Yolo County for their followers.”

“Besides the story ideas, we provide detail about our major events, lots of photography, our promotional video, and our contact information,” says Alan Humason, Executive Director of the YCVB “The site will constantly be updated with press releases plus new photos and videos as they become available. And we may incorporate a blog feature that we are developing for our regular visitor website.”

The Yolo County Visitors Bureau works to encourage visitation to the communities of Davis, Winters, and Woodland and the outlying areas of Yolo County. We offer a variety of brochures and services at our Visitor Center, 132 E Street, Suite 200, in downtown Davis. For more information, call (530) 297-1900 or visit our website www.yolocvb.org .